According to Austin Signage Company Signs are more than just a way to advertise your company; they also communicate your brand identity and help to define your business niche. As such, it’s important to properly maintain your signage assets so that they continue to effectively convey your message to customers. Inspecting and cleaning your signs regularly will allow you to catch any minor problems before they turn into major issues that could require extensive repairs or even replacement.
How to Maintain Your Austin Company Signage
The best way to ensure your business signage remains looking great and functioning correctly is to perform regular inspections. Check your signs at least once a month, or more often if you’re located in an area that experiences a lot of weather, including strong winds, rain, and snow. Inspect the frame, base, face, and lettering of your signs to see if any components need repair or are loose. You should also look for glaring lights or buzzing sounds, as these are typically signs of a problem that need to be addressed.
In addition to preventing sign damage, routine maintenance will also extend the lifespan of your business signage. Cleaning your signs will remove accumulated dirt, dust, and pollutants that may cause discoloration or smudge marks. Be sure to use only mild, material-appropriate cleaners and apply them with a soft cloth or sponge. Avoid soaking your signs, as excess water can damage electrical components and materials like wood.
If your Austin business signs and graphics include any graphics that are prone to scratching or other damage, be sure to use protective sealants on those surfaces. Regular sealant applications will protect your graphics from the ravages of the elements, making them last much longer and reducing the cost of maintaining your signs over time.
Investing in a proper storage solution for your business signs can be another preventative measure to reduce the need for maintenance and repairs. Whether this involves storing them indoors or in their original case when they’re not being displayed, finding a storage solution that works for you can be a smart investment in your signage’s long-term care and longevity.
Keeping your business signage well-maintained is a reflection of the values and attributes you expect from your business. It’s a way to show your customers that you care about them and are attentive to their needs, while also demonstrating that you are a responsible, community-oriented business. Rather than risk losing your customer’s trust by showing up with old, broken, or damaged signage, make it a priority to schedule routine maintenance and repairs. When you do, your business will reap the rewards by attracting new customers and retaining existing ones.